INTRODUCTION

This paper describes a tough, disciplined process for choosing the right CRM vendor for your company. It does not push a predefined laundry list of functionality, but describes how to define your own set of requirements and find out which vendors really meet them.

This paper addresses the following key selection criteria:

Functionality: Why it is essential to gather quantitative information from potential vendors and how to find the right questions to ask.

Responses: How to obtain de...

Continue reading ...